At YOTUNIA, we are committed to protecting your privacy and handling your personal information with transparency, security, and care. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our website (the "Site"), place an order, or interact with our services.
We aim to handle personal data in a manner consistent with the principles of the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.
By using our Site, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
YOTUNIA is a UK-registered online retail business offering women's bags through this website. You can contact us at:
Email: hello@yotunia.com
Business address: 128 City Road, London, EC1V 2NX, United Kingdom
2. Information We Collect
We collect the following categories of personal information:
Information you give us directly:
● Name, email address, phone number
● Billing and shipping address
● Country or region
● Postal / ZIP code
● Payment information (processed securely by our payment service providers; YOTUNIA does not store your full payment card details)
● Order history and purchase details
● Any information you provide when contacting customer support
Information collected automatically:
● IP address, browser type, and device information
● Pages visited, time spent on the Site, and referring website
● Cookies and similar tracking technologies (see Section 6)
Information from third parties:
● Information from our e-commerce platform provider (Shopify)
● Information from payment processors, to confirm and process transactions
3. How We Use Your Information
We use your personal information to:
● Process and fulfil your orders, including shipping and returns
● Communicate with you about your order (confirmations, shipping updates)
● Respond to customer service enquiries
● Send marketing communications, where you have opted in (you may unsubscribe at any time)
● Improve our Site, products, and customer experience
● Detect and prevent fraud or unauthorised transactions
● Comply with legal obligations, including tax and accounting requirements
4. Legal Basis for Processing
Where applicable, we rely on the following legal bases to process personal data:
● Contractual necessity — to fulfil orders and provide customer service
● Consent — for marketing emails and non-essential cookies
● Legitimate interests — to improve our Site and prevent fraud
● Legal obligation — to comply with tax, accounting, and other applicable laws
5. How We Share Your Information
We do not sell your personal information. We share information only with:
● Our e-commerce platform provider (Shopify), which helps us process and store order and customer data.
● Payment processors and payment service providers used to complete transactions securely
● Shipping and logistics partners, to deliver your order
● Shopify's built-in analytics, and any additional analytics tools we may use, to help us understand Site usage
● Law enforcement or regulators, where required by law
All third parties we work with are required to protect your data and use it only for the purposes we specify.
6. Cookies
Our Site uses cookies and similar technologies to:
● Keep items in your shopping cart
● Remember your preferences
● Understand how visitors use the Site (analytics)
● Support marketing and advertising, where you have consented
You can control or disable cookies through your browser settings. Disabling certain cookies may mean that certain features of the Site may not function properly.
Where required by applicable law, we will ask for your consent before placing non-essential cookies on your device. You can manage your cookie preferences at any time through our cookie settings or your browser settings.
7. Data Retention
We retain your personal information for as long as necessary to:
● Fulfil the purposes described in this policy
● Comply with our legal, tax, and accounting obligations
● Resolve disputes and enforce our agreements
Order and transaction records are typically retained for up to seven (7) years where required by applicable tax and accounting laws.
8. Your Rights
Depending on your location and applicable law, you may have the right to:
● Access the personal data we hold about you
● Correct inaccurate or incomplete data
● Request deletion of your data, subject to legal exceptions
● Restrict or object to certain processing
● Data portability — receive your data in a portable format
● Withdraw consent at any time, where processing is based on consent
● Lodge a complaint with your local data protection authority (in the UK, the Information Commissioner's Office — ico.org.uk)
To exercise any of these rights, contact us at hello@yotunia.com. We will respond within the timeframes required by applicable law.
9. International Data Transfers
Because we use service providers such as Shopify, your data may be processed in countries outside the UK/EEA. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your personal information in accordance with UK/EU data protection law.
10. Children's Privacy
Our Site is intended for adult use and is not directed at children. We do not knowingly collect personal information from anyone under 18. If you believe that a child has provided us with personal information, please contact us immediately so that we can take appropriate steps to remove such information.
11. Data Security
We implement industry-standard technical and organisational safeguards to protect your personal information, including secure (HTTPS) connections and working with reputable, PCI-compliant payment processors. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
In the event of a personal data breach, we will take appropriate steps in accordance with applicable data protection laws, including notifying the relevant supervisory authority and affected individuals where required.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed of any updates.
If we make material changes to this Privacy Policy, we will take reasonable steps to notify you, such as posting a notice on the Site or updating the date at the top of this page.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:
Email: hello@yotunia.com
Business address: 128 City Road, London, EC1V 2NX, United Kingdom